News and Words of Power
I am excited to announce that after an intensive study under the AWAI Copywriter Program that I have passed the final exam and am now a trained and verified Copywriter.
What does it mean to be Verified?
Verification is more than book learning. In fact, I would say it is roughly equivalent to on the job training. I studied and researched the tips, tricks, and practical knowledge of dozens of expert A-list copywriters. I studied dozens of real-life top-response packages and how they led to top-level sale. I did practical exercises to fully understand the nuances of a sales copy. I created real benefit lists and headlines for real products. By the time I was through with part 3 of 5 sections, I had everything I needed to write the winning copywriting contest entry that I shared about last week.
In the first half of the final test, I had to take a real direct-response control and demonstrate an understanding of all its components, their purpose, and how they led to sales.
Taken from my AWAI Copywriting Verification Page:
Your Reassurance That Copywriters Know
What Works TodayThe AWAI Verified™ seal indicates that a copywriter has …
Copywriters who receive the AWAI Verified™ designation have clearly grasped the concepts of writing sales-generating copy, such as …
AWAI Verified™ is a “final exam,” as it were, that tests Accelerated Program writers on all the key components of sales letter composition, as well as knowledge of the direct response industry and the role of the copywriter in the marketing process.
Any AWAI copywriter displaying the AWAI Verified™ has not only successfully completed the entire “Accelerated Program,” but has also demonstrated they have mastered all the core concepts and is ready to begin his or her career as a professional marketing writer.
We’ll be happy to verify that a copywriter displaying the AWAI Verified™ seal has taken the test. Contact us for verification.
Yoast is an SEO tool that stays on top of best practices to improve search rankings. They are constantly testing current and new practices to optimize SEO strategies.
On the 24th, Yoast Project Manager Marieke van de Rakt revealed in her article that Google has shortened the meta tag description from 320 characters back to the original 155 characters. Longer description tags will be cut off with an ellipsis (...) at the character limit. This means long descriptions could have vital information that drives clicks cut off if they exceed that limit!
Yoast's next version update will account for these changes, but currently the program still shows the old 322 character count.
For more details, you can read their full article Here.
Need someone to stay up-to-the minute on these SEO changes for your website? I am open for SEO optimization projects and retainerships. Check out the quick and easy contact form in the top menu for a free consult!
Tonight- Time froze.
I think I forgot how to breathe for a moment.
Then I read the list again. And again. And another time for good measure.
My name was in the winners circle of a professional copywriting contest sponsored by AWAI.
700+ entries, and I was one of the three chosen by a panel of expert copywriters to receive the win!
I'm so excited I'm shaking! Details tomorrow! If you can't wait to hear the rest of the story, you can find details and my winning entries at this link!
A few years ago, I became my brother's primary caretaker, as he is too far on the adult autistic spectrum for independent living. Rather than dwell on the things he couldn't do, we focused on his strengths. It is not an easy road by any means, being a sister, pseudo-mother, and caretaker to a sibling. But it is enriching all the same.
One of his best skills is art, and he has always wanted to be a childrens' artist. When I became his caretaker, I was determined not to just tell him to keep trying. I was going to help him move forward, however small the steps were to get there. So we laid out his goals and some milestones, and we started the slow process of transitioning from concept to reality.
It was not a fast success by any means. One of the symptoms of the spectrum that he frequently struggles with is change. Once he had a routine down, he did not take to new art methods easily. We had to patiently work step by step from crayons and copy paper toward art styles the market would search for. On top of that, each stage was full of change, trouble-shooting, and frustrations as they conflicted with his need for sameness. There were times we had to work at a snail's pace toward his big goals. There were even times we had to backtrack and rethink how to get there.
As he improved his coordination and art with practice, I steadily pushed him to try more and more advanced art projects. The past year was a second run at trying to get him into digital art for his goal to be a children's illustrator and artist. We went from simple apps to basic art programs, and this Easter I presented him a professional art tablet. He took to it right away and his art has literally skyrocketed!
Today we are both anxiously waiting for a true milestone for him to come in the mail. His art on a few merchandise pieces, including a tote bag! Then later today we'll also post updates on his new kid's webcomic, Gladiator Hitora.
I'm not sharing this just to gush over a family moment (though I am! I'm driving friends crazy with it as we speak). My brother's experience has a lesson for all of us: You don't have to be like everyone else to achieve your dreams and goals. And you do not have to succeed at their pace either!!
Don't focus on what you can't do, or let it hold you back. Don't dwell on your challenges and shortcomings. Don't compare your successes to others. Focus on your strengths. Improve them one step at a time. Find someone that can handle all the other stuff. Move forward!
It has been quite a year! A lot of ups and downs- mostly downs for a little while when an ongoing family issue hit its peak. But 2018 is really shaping up!
This year is about getting out there and testing my new limits.
The website is coming along great. I am building and developing it as I go. If there is something in the "Coming Soon" pages you would like to know more about, feel free to contact me! I'm more than happy to offer more information.