News and Words of Power
I am excited to announce that after an intensive study under the AWAI Copywriter Program that I have passed the final exam and am now a trained and verified Copywriter.
What does it mean to be Verified?
Verification is more than book learning. In fact, I would say it is roughly equivalent to on the job training. I studied and researched the tips, tricks, and practical knowledge of dozens of expert A-list copywriters. I studied dozens of real-life top-response packages and how they led to top-level sale. I did practical exercises to fully understand the nuances of a sales copy. I created real benefit lists and headlines for real products. By the time I was through with part 3 of 5 sections, I had everything I needed to write the winning copywriting contest entry that I shared about last week.
In the first half of the final test, I had to take a real direct-response control and demonstrate an understanding of all its components, their purpose, and how they led to sales.
Taken from my AWAI Copywriting Verification Page:
Your Reassurance That Copywriters Know
What Works TodayThe AWAI Verified™ seal indicates that a copywriter has …
Copywriters who receive the AWAI Verified™ designation have clearly grasped the concepts of writing sales-generating copy, such as …
AWAI Verified™ is a “final exam,” as it were, that tests Accelerated Program writers on all the key components of sales letter composition, as well as knowledge of the direct response industry and the role of the copywriter in the marketing process.
Any AWAI copywriter displaying the AWAI Verified™ has not only successfully completed the entire “Accelerated Program,” but has also demonstrated they have mastered all the core concepts and is ready to begin his or her career as a professional marketing writer.
We’ll be happy to verify that a copywriter displaying the AWAI Verified™ seal has taken the test. Contact us for verification.