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News and Words of Power

Google shortens Meta Tag for search descriptions according to Yoast.

5/27/2018

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Image by Carlos Muza via Unsplash
Yoast is an SEO tool that stays on top of best practices to improve search rankings. They are constantly testing current and new practices to optimize SEO strategies.

On the 24th, Yoast Project Manager Marieke van de Rakt revealed in her article that Google has shortened the meta tag description from 320 characters back to the original 155 characters. Longer description tags will be cut off with an ellipsis (...) at the character limit. This means long descriptions could have vital information that drives clicks cut off if they exceed that limit!

Yoast's next version update will account for these changes, but currently the program still shows the old 322 character count.

For more details, you can read their full article Here.

Need someone to stay up-to-the minute on these SEO changes for your website? I am open for SEO optimization projects and retainerships. Check out the quick and easy contact form in the top menu for a free consult!
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  • Home
  • About
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    • FAQ
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